Jul/09
Recently, Nielson released some very interesting insight regarding what types of advertising consumers trust the most.
Before I show you the numbers.. Let’s dive into the importance one might weigh on these findings.
When deploying any type of advertising, you choose the medium that you feel best suits your audience. So although these numbers give us a solid idea of how consumers as a whole trust specific mediums, let’s not forget that your only concern will be, does your audience trust the medium(s) you choose… Following me?
For example, if you’re marketing to the 25-40 demographic using online mediums, the fact that your 87-year old neighbor doesn’t trust online ads is completely irrelevant.
Okay, enough of the fluff… Here’s some numbers.
Recommendations from people known - 90%
Consumer opinions posted online - 70%
Brand websites - 70%
Editorial content (e.g. newspaper article) - 69%
Brand sponsorships - 64%
TV - 62%
Newspaper - 61%
Magazines - 59%
Billboards/Outdoor advertising - 55%
Radio - 55%
Email marketing - 54%
Ads before movies - 52%
Search engine result ads - 41%
Online video ads - 37%
Online banner ads - 33%
Text ads on mobile phones - 24%
In conclusion, although these numbers paint an excellent picture of the overall acceptance of many different types of advertising, I wouldn’t recommend going out and dumping your online banner ads for more newspaper ads… Definitely not!
Try and get a feel for what your prospects and audience want to see. That’s when you’ll truly start to benefit from you ad spending.