Mar/090
SEO 10 Step Run Down - Step 6 - Social Media
Social media marketing consists of numerous online marketing techniques that leverage social media and interaction. In the context of Internet marketing, Social Media is defined as a collective group of web properties in which the content is primarily published by users, not direct developers of the property (e.g. the vast majority of video on YouTube is published by non-YouTube employees). Social media optimization (SMO) is the method of generating publicity through social media, online communities and community websites.
Social media marketing has two important factors. First, SMO, refers to on-page tactics in which a webmaster can improve a website for social media age. These optimization tactics includes adding links to services such as Digg, Reddit and Del.icio.us, so that the website owner’s pages can be easily ’saved and submitted’ to and for these services.
Social media marketing, on the other hand, is about building ways that fans of a brand or company can promote it themselves in multiple online social media venues.
Some social media marketers offer to write content that is remarkable, unique, and newsworthy. This content can then be marketed by popularizing it or even by creating a “viral” video on YouTube and other video sites, including getting involved in blogs, forums, and niche communities.
Utilizing these methods in your company website can not only help your rankings in search engines, they also help generate traffic to your website through alternative resources.
Familiarize with sites such as Facebook, Digg, Reddit and Del.icio.us, and you’ll be well on your way to to being a social media junkie like the rest of us!