Aug/11
In Case You Didn’t Know… Google is still a Monster!
Have you ever watched someone try and search online? Sometimes, it’s just plain painful… Watching them type into a toolbar that’s going to use some search engine you can’t even pronounce…. And more often than not, these people have very little success in finding what they’re looking for.
The reality is, Google is still the king of search… and for good reason. They return the most relevant results for anything from red shoe laces, to DUI lawyers in Austin, TX.
According to a recent study from Experian Hitwise, Google accounted for 66.05 percent of all U.S. searches conducted in the four weeks ending July 30, 2011. The combined Bing-powered search comprised 28.05 percent of searches for the month, with Yahoo! Search and Bing receiving 14.49 percent and 13.19 percent, respectively.
The remainder of search engine industry, which Experian states is at 73 engines, only account for less than six percent of all Internet searches.
In the search engine optimization industry, this doesn’t really comes as anything new. Google has owned the majority of search for a long time. When optimizing a website for search engines, following Google-approved techniques and strategies are usually the preferred route. Achieving high rankings in Google, will often return similar results in other search engines, such as Yahoo! and Bing.
Mar/09
SEO 10 Step Run Down - Step 6 - Social Media
Social media marketing consists of numerous online marketing techniques that leverage social media and interaction. In the context of Internet marketing, Social Media is defined as a collective group of web properties in which the content is primarily published by users, not direct developers of the property (e.g. the vast majority of video on YouTube is published by non-YouTube employees). Social media optimization (SMO) is the method of generating publicity through social media, online communities and community websites.
Social media marketing has two important factors. First, SMO, refers to on-page tactics in which a webmaster can improve a website for social media age. These optimization tactics includes adding links to services such as Digg, Reddit and Del.icio.us, so that the website owner’s pages can be easily ’saved and submitted’ to and for these services.
Social media marketing, on the other hand, is about building ways that fans of a brand or company can promote it themselves in multiple online social media venues.
Some social media marketers offer to write content that is remarkable, unique, and newsworthy. This content can then be marketed by popularizing it or even by creating a “viral” video on YouTube and other video sites, including getting involved in blogs, forums, and niche communities.
Utilizing these methods in your company website can not only help your rankings in search engines, they also help generate traffic to your website through alternative resources.
Familiarize with sites such as Facebook, Digg, Reddit and Del.icio.us, and you’ll be well on your way to to being a social media junkie like the rest of us!
Feb/09
Gearing Up for SES Expo - Toronto 2009
As a search engine marketing enthusiast, I like to ensure I’m on the cutting edge of online marketing strategies. For this reason, I’m excited for this year’s ‘Search Engine Strategies Expo’ in Toronto.
This is a top choice event for Canadian marketers, corporate decision makers, webmasters and search engine marketing (SEM) specialists. The event focuses on many aspects of search engine marketing, including pay per click (PPC) advertisers and search engine optimization (SEO) consultants.
This year being its 6th year, the SES Toronto conference is designed to appeal to new, intermediate and seasoned marketers looking to advance their SEM and SEO skills. From universal and blended search to the latest tactics in search friendly design, SES Toronto affords delegates a comprehensive learning and networking opportunity.