Feb/09
Search Engine Optimization (SEO) - Do Your Homework
Search engine optimization is a topic that people ask me about literally each and every day. To be completely honest… it often pains me when I speak to clients about it. I’ll tell you why.
For those of you who know me, you know that I’ve been involved in search engine marketing for nearly 10 years now and I’m a total SEO junkie. Seeing how I’m only 26, the search engine game has been a huge part of my adult life.
The part that haunts me is how so many business/website owners have been sold on the idea that search engine optimization is some top secret formula that only true professionals can master. Don’t get me wrong, it’s not the business/website owners’ fault, it’s simply the same old jargon filled non-sense they’ve been sold on, by shiny shoe’d ‘know it alls’ in suits.
Search engine optimization isn’t about tricking search engines into ranking your website at the top of their listings, it’s about delivering relevant, well-presented content to search engines in the manner in which they prefer… period.
We all know that Google is the powerhouse search engine, and optimizing your website for Google is clearly the way to go. What many of these ‘know-it-alls’ won’t tell you, is that Google provides you with virtually all the tools you need to properly structure and optimize your website for their algorythym. I’m not saying that getting to the top of search engines is easy, the fact is it’s not. Any SEO company that promises you top rankings in search engines such as Google is simply lying to you. Nobody has that type of control over Google’s rankings.
Search engine optimization is a full-time job. It’s not something that is simply done once and forgotten about. It’s an on-going process. Whether it’s increasing your rankings in major search engines, or maintaining your current high rankings, the optimization process should be considered an integral part of your marketing efforts.
I’ll leave you with one piece of advice. If you’re interested in search engine optimization for your website, research it a little bit and familiarize yourself with the basic guidelines. There is nothing worse than going in blind.
A bad SEO experience can be fatally damaging to your website’s future exposure in search engines.
Feb/09
An Overview on Search Engine Optimization
Search engines are by far the biggest manner in which internet users find web sites. This is the reason why a web site with high search engine rankings may see a dramatic increase in traffic.
Every web site owner wants to have high search engine rankings. Unfortunately, many web sites appear poorly in search engines or may not be listed at all because they simply fail to understand how search engines work.
For example, many web site owners believe that submitting their website to search engines will allow them to achieve top rankings in the major search engines. This is a very common misconception. It’s also important to prepare your web site through search engine optimization.
Search engine optimization is the process of ensuring that the pages in your web site are accessible to search engines and are focused and developed in ways that help improve the chances in which they can be found.
By researching relevant “search terms” associated with your products and services, the pages within your website should contain the most relevant information pertaining to these words. As you will notice in the previous sentence… “Relevance is key”.
When considering search engine optimization, try and learn the ropes before consulting a professional. Many companies who claim to specialize in search engine optimization may in fact hurt your website rather than help.