Feb/090
An Overview on Email Marketing
At Primary Target, we are often approached by people wondering what all the fuss is about with email marketing. The first word they usually utter is ‘SPAM’. Without knowing the true meaning of the word, it turns many marketers away from this powerful form of relationship-building communication.
According to research conducted by the Direct Marketing Association, email marketing is expected to have generated an ROI of 57.06 for every dollar spent on it this year. Compare this to the mere 22.56 for print advertising (newspaper,mazazines etc), and you will clearly notice that email marketing proves to be a powerful marketing tool.
With that being said, there is far more to email marketing than simply sending bulk messages to your contact lists. Email marketing is a strategic, relationship-driven process that should be done carefully, yet frequently.
Through the use of email newsletters and promotional emails, you’re able to develop stronger relationships with clients and prospects at a fraction of the cost of traditional advertising mediums.
Managed email marketing services, such as ours here at Primary Target can offer you effective email communications, developed and delivered by experienced industry professionals.
In closing, if you haven’t given much thought to email marketing, make it a priority in 2009.