Jul/090
Press Release: Primary Target Media Surpasses 15 Million Emails Delivered
Windsor, ON – Primary Target Media, a Windsor based marketing firm who works with clients to modernize their marketing efforts, has officially reached a milestone in delivering 15 million emails on behalf of their clients.
As Windsor’s premier email marketing firm, Primary Target Media has been helping businesses of all types, develop and deploy effective email marketing campaigns for nearly 5 years.
“We’ve seen our biggest growth over the past year or so” says owner Joel Paterson. “With customer retention and loyalty truly coming to the forefront of many businesses, people are starting to see the importance of effective and consistent email marketing communications” he states.
Joel adds that much of the appeal comes from the low cost that email marketing offers. At Primary Target Media, you can reach past customers for as low as $0.02/contact. “People are starting to see that sending direct mail postcards/letters isn’t always the best option. Especially when email marketing allows you to reach up to 50 of your customers for the same price you pay to mail one postcard” Paterson claims.
In addition to their managed email marketing service, in which Primary Target handles the design, set-up and delivery of its clients email campaigns, they recently launched a ‘Do-it-Yourself’ version of their powerful email marketing application back in April of this year.
“We launched the DIY application to give our clients the ability to get their feet wet with email marketing at their own pace. It’s extremely cost effective and it provides them with an easy to use, robust email application at their fingertips”. Says Joel.
Along with email marketing, Primary Target Media offers an array of interactive and modernized marketing services to its wide range of clients. From custom web design and search engine marketing, to social media marketing and campaign monitoring services, they continue to push limits of both strategy and technology to deliver desirable results.
Primary Target Media can be reached by phone at 519-253-8885, or online at www.primarytargetmedia.com
Feb/090
Email Marketing - Keeping in Touch
The World’s best salesman (as verified by the Guinness book of records) Joe Girard was a true master of keeping in touch with his customers. As a car salesman, he mailed out a card every month to his customers, including Birthday cards, Easter cards and Christmas cards when appropriate. He was successful because he knew the value of keeping himself at the front of his customers minds when it came to buying their next car.
If you don’t keep in touch with your customers, it is very likely your competitors will be talking to them up to and during the time they are considering buying the service or product you offer.
Keeping in touch grows your business.
It is 5 times harder to find new customers than it is to retain existing customers (source: Peppers and Rogers). Chasing new customers is expensive, so concentrating on increasing the referrals and sales from your existing customers proves extremly valuable. The way to retain and profit from existing customers is to keep in touch.
There are many ways to achieve this - however the most cost effective is to use email marketing. Delivering monthly newsletters and/promotions to your past customers, has proven to be up to ten times more effective than using direct mail (IMT STrategies).
Email Marketing doesn’t have to be complicated or tedious. Using a managed email marketing service such as the one here at Primary Target, can have all of your campaign needs handled for you.
From the design of your newsletters, to the scheduling and deployment, a managed email marketing service offers poweful results with virtually no effort on your part.
Feb/090
Email Marketing - Do it Yourself vs. Managed Services
Here at Primary Target, we talk to people every day who currently use a ‘do-it-yourself’ email marketing tool to create and deliver their email campaigns.
Some are satisfied with the service, but most have similar complaints.
- It becomes tedious and frustrating working with cookie-cutter templates.
- They’re view/click rates are less than desirable.
- They don’t know what they can do to improve it’s effectiveness.
Like I said above, some are content with the ‘do-it-yourself’ approach, however many people are looking for a more seamless, professional solution that will help increase their ROI from email marketing.
A managed email marketing service does just that. Professional email marketers, such as the ones here at Primary Target, know what it takes to develop and deploy effective email communications. Not only will it save you the tedious work of creating them yourself, they will return stronger view/click rates and make your campaigns more profitable.
Why is that? Email marketing professionals know what it takes to reach inboxes rather than junk folders. They know how to properly use the content of your campaigns to capture the readers, creating more interest and increasing readership.
A managed email marketing service also usually offers more in-depth analytics, to truly track how your campaigns are performing. Being able to properly use the analytics, a managed email marketing provider can make necessary tweaks to future campaigns to ensure the interest of readers is kept.
In a nutshell, the more people who read your campaigns, the more profitable they will become. Professional email marketers can ensure higher read rates, by using tried, tested and proven methods.
At Primary Target, our average client who switched from a ‘do-it-youself’ tool to our managed email marketing service, receives 3x higher view and click rates… Not to mention the time and frustration saved by having us handle everything for them.
Feb/090
Enduring the Storm Without Standing Still
Tough economic times means tighter pockets for everyone, especially businesses.
But which elements suffer when businesses tighten their pockets? Is their workforce? Their marketing budgets? Both?
Your workforce is what develops and delivers yours products and services, however the marketing efforts drive the need for the workforce. Having the ability to find the medium is what seperates the top 5% of business,es from the remaining 95% of day-to-day strugglers.
Let’s talk about marketing budgets. Assuming you have a marketing plan, let’s put that aside for just one minute. Why? Because your marketing plan was probably developed when your thought process was wrapped around the sole purpose of trying to get a bigger piece of the pie.
In a slumping economy, innovative businesses take a different approach… Retention.
So many businesses lack in the loyalty and retention arena, because they simply do not have an effective plan in place.
Did you know that it costs 5 times more marketing dollars to acquire a new customer, as it does to retain a past one?
That statistic alone is staggering enough, that I won’t even follow it with another. Focusing your efforts on retention and loyalty is truly the key to success for 2009.
What can you do to build customer loyalty and increase retention?
This can pretty much be summed up in two words… Email Marketing. Why? Because email marketing is not only the most affordable manner of targeted marketing, it’s also the most profitable. Returning an average of .75 per spent, it offeres and ROI more than double that of traditional print advertising.
Developing and deploying effective email marketing campaigns will help you keep your past customers in the loop, and your company and products fresh in their minds.
We can assure you that email marketing will benefit your business. Visit our email marketing blog to learn a little more.
So, today’s lesson in a nutshell… Retention. Loyalty. Email Marketing.
Feb/090
Why You Must Use Email Marketing
Okay, so the title is a little strong… But it is true. If you you’re not currently using email marketing, you should be.
I’ve heard just about every excuse out there on why some businesses aren’t using email marketing.
It usually comes down to the word ‘SPAM’…. People, if you never listen to another word I say, listen to this.
Email marketing is not SPAM. When someone asks you to send them email, that is not SPAM. Develop in-house email lists and start using email marketing. Small lists, big lists, it doesn’t matter, just start.
Email marketing can help you more than you know. Here’s a few quick scenarios.
Increase traffic to your company website
Email marketing is the perfect way to start generating quality traffic to your website. By keeping your customers and/or prospects informed, you encourage them to visit your website. These are your bread and butter leads.
Improve brand awareness
Whether you believe it or not, brand awareness is the pinnacle of marketing today. Developing a strong, consistent brand and delivering that theme to your customers on a consistent basis is what builds a strong business foundation. Here’s an example: Kleenex - Instead of saying tissue, most of us say Kleenex, when the fact of the matter is, Kleenex is rarely the actual brand of tissue you’re about to use. Strong branding did that to us… Another powerful example: Band-Aid.
Relationship & loyalty building
Using email marketing in the form of email newsletters will help your customers feel like party of the family. Believe it or not, we all want to be kept in the loop. It’s true… At Primary Target, we’ve made a point of mentioning upcoming staff members birthdays, anniversaries, and other special occasions. Would you believe that we’ve actually received emails, phone calls and even gift baskets on these special occasions… from our email subscribers?
These were just a few ways on how email marketing can benefit your business. We didn’t even touch on ROI. The above scenarios focused mainly on relationship and awareness benefits. These are make email marketing so powerful. No other form of advertising can offer you these elements at such an affordable price.