Design & Marketing Blog

Primary Target Email introduces powerful new autoresponder feature

With the robust features that already exist within our email marketing application,  the autoresponder feature has long been on our wish-list for addition to the powerful application. Why did it take so long? As with all of the features, usability was our main focus. We wanted to ensure that we can integrate it effectively and provide some real potential to our clients.

Autoresponders can be tricky.  They can be prone to abuse, become complex to manage, and quickly overwhelm subscribers (hello, spam complaints). They can also be incredibly valuable.

We were prepared to wait until we knew we could solve these problems in an easy way. After a stack of design iterations, usability testing and a huge effort from our developers, we are finally ready to put it in your hands. Here’s how they look:

Before we get too carried away, how about a quick introduction. Autoresponders go by a few different names like triggered emails and drip campaigns, but essentially they are an automated email, or sequence of emails sent when a subscriber meets a condition you set. For example, when someone joins your list, your subscriber’s birthday, or a month since someone purchased from your store.

Basically, you set the rules around when an autoresponder should be triggered and tell us what emails to send. We’ll do the rest.

Below is an example of how an autoresponder would look if you want to send an email to subscribers when they first join your list, send a quick guide a week later, and then a final follow up a month after they signed up:

You can set up an unlimited sequence of emails for each type of autoresponder you create. Combine these with our new date-based custom fields and the possibilities are endless.