Feb/090
Branding… Seeing the Importance
Many business owners fail to see the importance of branding their business. This costly mistake sends their marketing efforts into a constant counter clockwise motion… And that’s not a good thing.
Here’s what I mean. An inconsistent or non-existent brand puts your marketing efforts in a continuous ‘first impression’ stage, as there is never a sense of familiarity from your prospects and customers.
Let’s dig a little deeper… Drive down a city street and notice how quick you can pick the ‘golden arches’ out from a sea of other billboards, signs and buildings. This is the perfect example. If McDonald’s used different color ‘arches’ for each location, would you have notice their upcoming location just as easily? Most definetely not.
Branding is a consistent theme comprised of a well-design logo and color scheme. It doesn’t have to be elaborate, simply unique.
Let’s try a test… Skim through the mountain of business cards you have lying around and pick one. Visit the web site located on this card. A well-branded company will continue this color scheme from their business card, throughout their website. Doing this provides you with a sense of familiarity and reassures you that you’re indeed on the website you were looking for.
Now try this with another card… Perhaps this second company doesn’t carry a branding theme. How do you feel now? A little less certain perhaps. This is not a feeling a company wants you to have when researching them.
Branding impact may seem faint or somewhat unnecessary, however thats what makes branding so powerful… It often works without many of us seeing it.
If you have any questions on branding your business, don’t hesitate to contact our team here at Primary Target. We would be happy to help where we can.