Nov/12
Determining if Your Website Needs an SEO Update
First things first, what is SEO? Otherwise known as Search Engine Optimization, SEO is the process of positioning your website at the top of search engines, to increase exposure and website traffic from the free/organic search results.
Major search engines such as Google, Yahoo and Bing have such results, where links to websites are shown and ranked based on what the search engine considers most relevant to users. Search Engine Optimization plays a large role in ensuring your website is deemed relevant for your products/services/topics.
Many website owners aren’t aware that their website isn’t properly optimized for search engines. In fact, many website owners aren’t even measuring the traffic their website receives. 92% of internet users use search engines to research products/services before they make a purchase, and if your website cannot be found at the top of the search results, you’re missing out on a massive amount of potential new customers.
With competition in the major search engines being fierce, achieving top rankings for your keywords and search terms can be a daunting task. That is where professional SEO services come in.
So, how do you know if your website is in dire need of search engine optimization? There’s two quick ways to help you decide.
- If you have access to your website’s traffic (Google Analytics etc), you can review your current traffic sources, and see the role that search engines play in your overall traffic. If your website has been around for a while, but you’re not generating the traffic you’d like, optimizing your website for major search engines is probably a good idea.
- Go to Google, and perform a search using a keyword or search term, relevant to your business. Is your website found in the first 3 results? If not, it could use some work. The first 3 results for the average Google search, receive 68% of clicks from users.
So what is a “relevant keyword or search term”? This is a very common mistake many website owners make. They often think their business name is the most popular search term. The fact of the matter is, most searchers aren’t searching a company name, they’re searching a topic…. For example: “Email Marketing Windsor” is a much more relevant and searched topic, than “Primary Target Media”. Optimizing your website for relevant and effective keywords/search terms, is what will drive traffic to your website, and generate more sales.
Another common misconception among website owners is, “I dont need to optimize, I don’t sell anything online”. Whether you run an e-commerce website, or simply a brochure-style website containing information about your offerings, people are using search engines to find products/services like yours every day. If you’re website cannot be found, you’re missing the boat.
If you’re interested in learning more about search engine optimization, simply contact us today. We have 10 years experience in helping website owners just like you succeed online.