Design & Marketing Blog

A recent survey conducted at ad:tech by EPiServer has shown that 60% of survey respondents are receiving the highest return on investment from email marketing and company websites/blogs,  when compared to mobile and social websites like Facebook, Twitter, YouTube, and LinkedIn.

“The survey results clearly illustrate what many in the marketing world already suspect, that while marketers are experimenting with social media, they are also struggling with the practicality and ROI of these channels and driving the bulk of investment to the more ‘traditional’ digital channels,” said Bob Egner, VP of Global Marketing at EPiServer. “The reality is that as marketers we’re still early in our understanding of how to best use social channels such as Facebook and Twitter and that clearly more work needs to be done to effectively connect social and mobile marketing to lead generation and revenue growth.”

Most of the respondents appear that they will continue with what works, as 46% count email marketing, company sites and blogs as the top priorities for future investments in digital marketing.

“In 2011, we expect to see more detailed analytics related to social behavior and sentiment that is closely coordinated and synchronized with the other online marketing metrics,” said Egner. “In order to drive greater investment by marketers in the social channels, we also encourage digital agencies to take an integral role in bridging the gap between marketers and technologists to drive greater understanding of social media, and to paint a clearer roadmap to conversion and ROI.”

The survey, which was conducted among CEOs, Vice Presidents, Directors, and Digital Marketing Managers of over 65 organizations of varying sizes at ad:tech, also found that over half (54%) indicated that their IT departments are involved frequently in technology purchase decisions.

‘Strike while the iron is hot’ describes perfectly the ideal process of an effective email marketing strategy.

Have you ever received an email instantly after joining a newsletter, or purchasing an item, then found it compelled you to revisit a site, stop by a brand’s ‘likes’ page or even buy something?  If so, consider yourself in good company. According to a recent white paper* from our friends at Experian Cheetahmail, welcome emails were to shown to generate over 4 times as many opens as other regular promotional email marketing campaigns, plus considerably more clicks and conversions.

Plus, welcome emails that were sent immediately after someone signed up received on average 33% more opens and 40% more clicks than welcome emails that were sent in bulk, after the event.

With Primary Target Media’s autoresponders, our system will send immediate welcome emails, complete with link tracking and and nice reports. Plus, if you’re on a monthly plan, they don’t cost an additional cent to run. That’s some good news!

Come check us out, and see how we’re taking email marketing to a whole new level!