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Okay, so the title is a little strong… But it is true. If you you’re not currently using email marketing, you should be.

I’ve heard just about every excuse out there on why some businesses aren’t using email marketing.

It usually comes down to the word ‘SPAM’…. People, if you never listen to another word I say, listen to this.

Email marketing is not SPAM. When someone asks you to send them email, that is not SPAM. Develop in-house email lists and start using email marketing. Small lists, big lists, it doesn’t matter, just start.

Email marketing can help you more than you know. Here’s a few quick scenarios.

Increase traffic to your company website
Email marketing is the perfect way to start generating quality traffic to your website. By keeping your customers and/or prospects informed, you encourage them to visit your website. These are your bread and butter leads.

Improve brand awareness
Whether you believe it or not, brand awareness is the pinnacle of marketing today. Developing a strong, consistent brand and delivering that theme to your customers on a consistent basis is what builds a strong business foundation. Here’s an example: Kleenex - Instead of saying tissue, most of us say Kleenex, when the fact of the matter is, Kleenex is rarely the actual brand of tissue you’re about to use. Strong branding did that to us… Another powerful example: Band-Aid.

Relationship & loyalty building
Using email marketing in the form of email newsletters will help your customers feel like party of the family. Believe it or not, we all want to be kept in the loop. It’s true… At Primary Target, we’ve made a point of mentioning upcoming staff members birthdays, anniversaries, and other special occasions. Would you believe that we’ve actually received emails, phone calls and even gift baskets on these special occasions… from our email subscribers?

These were just a few ways on how email marketing can benefit your business. We didn’t even touch on ROI. The above scenarios focused mainly on relationship and awareness benefits. These are make email marketing so powerful. No other form of advertising can offer you these elements at such an affordable price.