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PTM Set to Release ‘Do-it-Yourself’ Email Marketing Application

March 24, 2009

Windsor, Ontario – Local email marketing experts Primary Target Media, a subsidiary of CDP Web Solutions, are all set to release the much anticipated ‘do-it-yourself’ version of their popular email marketing service.

Using the same technology which has helped Primary Target deliver over 10 million emails on behalf of their clients, will soon be available for businesses to create and deliver email campaigns of their own.

Primary Target is best known for their managed email marketing service, where they design, develop and deliver custom email campaigns for their clients. Using their experience in the email marketing field, they have been able to produce consistent, exceptional results for businesses of all types and sizes.

“The idea of email marketing is still in somewhat of an infancy stage in our area. A common misconception among many businesses is that all email marketing is both SPAM and ineffective”, states Joel Paterson of Primary Target Media. Paterson continues by adding that email marketing offers the highest ROI (return on investment), over any other form of advertising available today.

Primary Target’s decision to release a ‘do-it-yourself’ version of their application came about when discussing the topic with various colleagues throughout Windsor. “Some individuals are reluctant to pay a higher price for a managed service, however are certainly willing to try their hand at email marketing on their own. Our ‘do-it-yourself’ application will provide just that. Easy to use functionality at an affordable price” says Joel.

“Since the development of our first email marketing application five years ago, we’ve been working diligently on improving the system and its capabilities. Today, it offers some of the most robust reporting and analytic features available anywhere. Our clients are often extremely impressed with the comprehensive statistics and follow-up opportunities it offers”. Paterson adds.

Primary Target stresses the importance of customer loyalty and retention. Keeping in touch with current and past customers is what builds a strong foundation for any business. By developing effective email marketing communications, a business is able to keep in touch for as low as $0.02/contact… Far cheaper than the price tag of $0.60+ to deliver a letter or postcard.

Joel finishes by adding that email marketing can help most any business. With clients such as Car Dealers, Travel Agents, Garden Centres, Salons/Spa and more, the deployment of consistent, on-time communications doesn’t have to be intimidating or expensive.

For more information on email marketing, or any other of Primary Target Media’s services, contact 519-253-8885 or visit www.primarytargetmedia.com