Marketing & Design News Delivering the latest in Marketing & Design News from Primary Target Media

Even More Insight on Click Activity with New Overlay Report

Taking campaign reporting one step further...

Yes, it’s true… yet another exciting feature has recently been added to the arsenal of features inside our powerful reporting functionality.

With the all new ‘overlay report’, you no longer have to guess which links are most popular inside your email campaigns and newsletters.

By simply scrolling over any given link inside your campaign, you’re able to see exactly how many times the specified link was clicked by a recipient.

The report is available now… even on campaigns you’ve sent in the past.

This new feature is is just one of dozens available inside Primary Target’s powerful, web-based email marketing app.  Some of the others include:

• Google Analytics
• Forward to a Friend
• Compare Campaigns
• Link Activity
• Recipient Activity/History
• Bounced Email Addresses
• Unsubscribes
• Spam Complaints
• What are your recipients using? (Outlook, Hotmail,Gmail, etc.)

With the recent launch of the new mobile application a few months ago, we figured that’d be tough to top… but it looks as though this new ‘overlay report’ funtionality is really something big!

Also, while keeping with the good news… Primary Target Media has recently surpassed 20 million emails delivered… Yet, another milestone!!!