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Tough economic times means tighter pockets for everyone, especially businesses.

But which elements suffer when businesses tighten their pockets? Is their workforce? Their marketing budgets? Both?

Your workforce is what develops and delivers yours products and services, however the marketing efforts drive the need for the workforce. Having the ability to find the medium is what seperates the top 5% of business,es from the remaining 95% of day-to-day strugglers.

Let’s talk about marketing budgets. Assuming you have a marketing plan, let’s put that aside for just one minute. Why? Because your marketing plan was probably developed when your thought process was wrapped around the sole purpose of trying to get a bigger piece of the pie.

In a slumping economy, innovative businesses take a different approach… Retention.

So many businesses lack in the loyalty and retention arena, because they simply do not have an effective plan in place.

Did you know that it costs 5 times more marketing dollars to acquire a new customer, as it does to retain a past one?

That statistic alone is staggering enough, that I won’t even follow it with another. Focusing your efforts on retention and loyalty is truly the key to success for 2009.

What can you do to build customer loyalty and increase retention?
This can pretty much be summed up in two words… Email Marketing. Why? Because email marketing is not only the most affordable manner of targeted marketing, it’s also the most profitable. Returning an average of .75 per spent, it offeres and ROI more than double that of traditional print advertising.

Developing and deploying effective email marketing campaigns will help you keep your past customers in the loop, and your company and products fresh in their minds.

We can assure you that email marketing will benefit your business. Visit our email marketing blog to learn a little more.

So, today’s lesson in a nutshell… Retention. Loyalty. Email Marketing.