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Email Marketing - Do it Yourself vs. Managed Services

Here at Primary Target, we talk to people every day who currently use a ‘do-it-yourself’ email marketing tool to create and deliver their email campaigns.

Some are satisfied with the service, but most have similar complaints.

• It becomes tedious and frustrating working with cookie-cutter templates.
• They’re view/click rates are less than desirable.
• They don’t know what they can do to improve it’s effectiveness.

Like I said above, some are content with the ‘do-it-yourself’ approach, however many people are looking for a more seamless, professional solution that will help increase their ROI from email marketing.

A managed email marketing service does just that.  Professional email marketers, such as the ones here at Primary Target, know what it takes to develop and deploy effective email communications. Not only will it save you the tedious work of creating them yourself, they will return stronger view/click rates and make your campaigns more profitable.

Why is that? Email marketing professionals know what it takes to reach inboxes rather than junk folders. They know how to properly use the content of your campaigns to capture the readers, creating more interest and increasing readership.

A managed email marketing service also usually offers more in-depth analytics, to truly track how your campaigns are performing. Being able to properly use the analytics, a managed email marketing provider can make necessary tweaks to future campaigns to ensure the interest of readers is kept.

In a nutshell, the more people who read your campaigns, the more profitable they will become. Professional email marketers can ensure higher read rates, by using tried, tested and proven methods.

At Primary Target, our average client who switched from a ‘do-it-youself’ tool to our managed email marketing service, receives 3x higher view and click rates… Not to mention the time and frustration saved by having us handle everything for them.