Feb/09
Email Marketing - Keeping in Touch
The World’s best salesman (as verified by the Guinness book of records) Joe Girard was a true master of keeping in touch with his customers. As a car salesman, he mailed out a card every month to his customers, including Birthday cards, Easter cards and Christmas cards when appropriate. He was successful because he knew the value of keeping himself at the front of his customers minds when it came to buying their next car.
If you don’t keep in touch with your customers, it is very likely your competitors will be talking to them up to and during the time they are considering buying the service or product you offer.
Keeping in touch grows your business.
It is 5 times harder to find new customers than it is to retain existing customers (source: Peppers and Rogers). Chasing new customers is expensive, so concentrating on increasing the referrals and sales from your existing customers proves extremly valuable. The way to retain and profit from existing customers is to keep in touch.
There are many ways to achieve this - however the most cost effective is to use email marketing. Delivering monthly newsletters and/promotions to your past customers, has proven to be up to ten times more effective than using direct mail (IMT STrategies).
Email Marketing doesn’t have to be complicated or tedious. Using a managed email marketing service such as the one here at Primary Target, can have all of your campaign needs handled for you.
From the design of your newsletters, to the scheduling and deployment, a managed email marketing service offers poweful results with virtually no effort on your part.