May/12
Sonny Strolls into the “Big Easy” Like He Owns the Place
Last week, Sonny took to the skies on his latest adventure… The destination? The Big Easy for a Big Surprise. If you’re unfamiliar with our main-man, trusty side-kick Sonny, you can quickly learn about him here.
Although Sonny originates from Cocoa Beach, Florida, he doesn’t have much travel experience, other than his brief stay in Turks & Caicos back in January of this year. With that being said, he was a trooper.
Seated comfortably in a white/purple/orange luxury enclosure (also known as a Fedex box), Sonny successfully arrived in Luling, Lousiana, where he was cared for by the extremely friendly and talented team at The Basketry. Upon arrival, our new friends and masters of custom gift baskets, paired Sonny with some vital necessities for his journey to the neighboring city of New Orleans this past Saturday.
Sonny made the solo-trip to New Orleans to celebrate a very special occasion, and as usual, Sonny maintains his reputation of being an unpredictable “stud”.
In closing, Sonny is now back home safely in Windsor, Ontario, after 5 days of being draped in beads. Thankfully, he cannot repeat anything he encountered or witnessed in the Big Easy (after all, he’s a plastic ape), as many of his stories would probably be better left in New Orleans.
Until next time, as our friends at Sun Bum say… “Protect your lazy ass”.
Jan/12
Cool Technology Meets Hot Resorts in Turks & Caicos
At PTM, we kicked off 2012 in great fashion, with a trip to Providenciales, Turks & Caicos, to meet with some of the most prestigious resorts on the island.
Upon arrival, it quickly became apparent that this place was a real-life paradise… With beaches that stretch for miles, and the blue-est of blue waters, an instant concern of distraction was inevitable. Life moves slower in Turks & Caicos, and for good reason… These people live in an atmosphere most of us only see in photos, and on numerous occasions, I was told “Life simply doesn’t get better than this Joel, the scenery never gets old”.
Upon settling in, it was time to get to work… With the paradise backdrop, we were here to introduce new technologies to the island. This ultimate travel destination was the perfect setting to showcase our new suite of measurable marketing tools.
Our new technologies allow us to enhance the marketing experience for our clients, providing them with the ability to make smarter, more relevant and effective marketing decisions.

Sonny enjoying some down time.
However, the trip to Turks & Caicos wasn’t all work and no play… On a walk through the shopping district, we came across a store offering Sun Bum sunscreens… this is where our family welcomed a new addition (Sonny), a 9″ vinyl gorilla, who I couldn’t help but purchase… Sonny joined us for the rest of our stay, enjoying adventures and a little relaxation of his own… We began documenting his journey, and continue to do so, even upon returning home to Windsor, Ontario.
Our visit to Turks & Caicos was not only a successful business trip, but also a glimpse into the dream life… To one day hopefully awake each day on an island like this, is the reason we put 120% into everything we do… I couldn’t think of a better reward.
Thank you Turks & Caicos!
Jul/09
Press Release: Primary Target Media Surpasses 15 Million Emails Delivered
Windsor, ON – Primary Target Media, a Windsor based marketing firm who works with clients to modernize their marketing efforts, has officially reached a milestone in delivering 15 million emails on behalf of their clients.
As Windsor’s premier email marketing firm, Primary Target Media has been helping businesses of all types, develop and deploy effective email marketing campaigns for nearly 5 years.
“We’ve seen our biggest growth over the past year or so” says owner Joel Paterson. “With customer retention and loyalty truly coming to the forefront of many businesses, people are starting to see the importance of effective and consistent email marketing communications” he states.
Joel adds that much of the appeal comes from the low cost that email marketing offers. At Primary Target Media, you can reach past customers for as low as $0.02/contact. “People are starting to see that sending direct mail postcards/letters isn’t always the best option. Especially when email marketing allows you to reach up to 50 of your customers for the same price you pay to mail one postcard” Paterson claims.
In addition to their managed email marketing service, in which Primary Target handles the design, set-up and delivery of its clients email campaigns, they recently launched a ‘Do-it-Yourself’ version of their powerful email marketing application back in April of this year.
“We launched the DIY application to give our clients the ability to get their feet wet with email marketing at their own pace. It’s extremely cost effective and it provides them with an easy to use, robust email application at their fingertips”. Says Joel.
Along with email marketing, Primary Target Media offers an array of interactive and modernized marketing services to its wide range of clients. From custom web design and search engine marketing, to social media marketing and campaign monitoring services, they continue to push limits of both strategy and technology to deliver desirable results.
Primary Target Media can be reached by phone at 519-253-8885, or online at www.primarytargetmedia.com

