Jul/090
Press Release: Primary Target Media Surpasses 15 Million Emails Delivered
Windsor, ON – Primary Target Media, a Windsor based marketing firm who works with clients to modernize their marketing efforts, has officially reached a milestone in delivering 15 million emails on behalf of their clients.
As Windsor’s premier email marketing firm, Primary Target Media has been helping businesses of all types, develop and deploy effective email marketing campaigns for nearly 5 years.
“We’ve seen our biggest growth over the past year or so” says owner Joel Paterson. “With customer retention and loyalty truly coming to the forefront of many businesses, people are starting to see the importance of effective and consistent email marketing communications” he states.
Joel adds that much of the appeal comes from the low cost that email marketing offers. At Primary Target Media, you can reach past customers for as low as $0.02/contact. “People are starting to see that sending direct mail postcards/letters isn’t always the best option. Especially when email marketing allows you to reach up to 50 of your customers for the same price you pay to mail one postcard” Paterson claims.
In addition to their managed email marketing service, in which Primary Target handles the design, set-up and delivery of its clients email campaigns, they recently launched a ‘Do-it-Yourself’ version of their powerful email marketing application back in April of this year.
“We launched the DIY application to give our clients the ability to get their feet wet with email marketing at their own pace. It’s extremely cost effective and it provides them with an easy to use, robust email application at their fingertips”. Says Joel.
Along with email marketing, Primary Target Media offers an array of interactive and modernized marketing services to its wide range of clients. From custom web design and search engine marketing, to social media marketing and campaign monitoring services, they continue to push limits of both strategy and technology to deliver desirable results.
Primary Target Media can be reached by phone at 519-253-8885, or online at www.primarytargetmedia.com
Mar/090
PTM Set to Release ‘Do-it-Yourself’ Email Marketing Application
March 24, 2009
Windsor, Ontario – Local email marketing experts Primary Target Media, a subsidiary of CDP Web Solutions, are all set to release the much anticipated ‘do-it-yourself’ version of their popular email marketing service.
Using the same technology which has helped Primary Target deliver over 10 million emails on behalf of their clients, will soon be available for businesses to create and deliver email campaigns of their own.
Primary Target is best known for their managed email marketing service, where they design, develop and deliver custom email campaigns for their clients. Using their experience in the email marketing field, they have been able to produce consistent, exceptional results for businesses of all types and sizes.
“The idea of email marketing is still in somewhat of an infancy stage in our area. A common misconception among many businesses is that all email marketing is both SPAM and ineffective”, states Joel Paterson of Primary Target Media. Paterson continues by adding that email marketing offers the highest ROI (return on investment), over any other form of advertising available today.
Primary Target’s decision to release a ‘do-it-yourself’ version of their application came about when discussing the topic with various colleagues throughout Windsor. “Some individuals are reluctant to pay a higher price for a managed service, however are certainly willing to try their hand at email marketing on their own. Our ‘do-it-yourself’ application will provide just that. Easy to use functionality at an affordable price” says Joel.
“Since the development of our first email marketing application five years ago, we’ve been working diligently on improving the system and its capabilities. Today, it offers some of the most robust reporting and analytic features available anywhere. Our clients are often extremely impressed with the comprehensive statistics and follow-up opportunities it offers”. Paterson adds.
Primary Target stresses the importance of customer loyalty and retention. Keeping in touch with current and past customers is what builds a strong foundation for any business. By developing effective email marketing communications, a business is able to keep in touch for as low as $0.02/contact… Far cheaper than the price tag of $0.60+ to deliver a letter or postcard.
Joel finishes by adding that email marketing can help most any business. With clients such as Car Dealers, Travel Agents, Garden Centres, Salons/Spa and more, the deployment of consistent, on-time communications doesn’t have to be intimidating or expensive.
For more information on email marketing, or any other of Primary Target Media’s services, contact 519-253-8885 or visit www.primarytargetmedia.com
Feb/090
BWTA Announces “Dancing with the Local Stars” at Caesars Windsor
Better World Today Association will be holding auditions for Ballroom Dancers for the upcoming “Dancing with the Local Stars at Caesars Windsor”
Dancers will perform, and the best will be paired up with the local stars. It is more about having fun and entertainment value. They are looking for Ballroom Dancers that have good talent and you don’t have to be a professional.
Sunday Feb 8th @ 3 pm - Nancy Pattison Dance World on 3900 Walker Rd.
The Local Stars include…
Actor Robert Nolan (Actor)
Steve Hart (Director of soccer)
Mark Lander (89X The River)
Dave Taylor( Host 92.7)
Kim Scott (92.7)
Tony Vidal (CEO CFTV)
Troy-Ann Massad (CFTV Reporter)
Dave Cassidy (Skilled trade Council President)
Claudia Renkwitz–Lefaive (Canadian Boxing Silver Medalist)
Barbara de la Fuente (Actress, Author, Producer)
Rachel Nevada (Actress, Reporter 760 AM)
Billy Whitehouse (Actor)
Jennifer Prentice-Songal (Interior Designer - Walkerville Trade Center)
Dates are as follows -
Series 1 - Tuesday, March 24, 2009 @ 7pm - Tickets $10
Series 2 - Tuesday, April 21, 2009 @ 7pm - Tickets $10
Series 3 - Tuesday, May 19, 2009 @ 7pm - Tickets $10
Series 4 - Tuesday, June 16, 2009 @ 7pm - Tickets $10
Semi-Finals & Gala Dinner - Saturday, July 4 2009 @ 6pm - Tickets $75
Finals - Saturday, July 26, 2009 @ 2pm - Tickets $10
For more information on this exciting event, contact Ron Giles at 519-945-8888.
You can also purchase tickets online here.
What is the BWTA?
The goal of the Better World Today Association is to ensure that no man, woman or child shall be deprived of a necessary Bone Marrow Transplant as the result of a lack of donors on the World-wide Registry, by raising public awareness of the need for Bone Marrow donors through Education; Special Events; Media Involvement; Community Sponsorships, And Fund-Raising Efforts.
Visit the BWTA website for more information.
Feb/090
Gearing Up for SES Expo - Toronto 2009
As a search engine marketing enthusiast, I like to ensure I’m on the cutting edge of online marketing strategies. For this reason, I’m excited for this year’s ‘Search Engine Strategies Expo’ in Toronto.
This is a top choice event for Canadian marketers, corporate decision makers, webmasters and search engine marketing (SEM) specialists. The event focuses on many aspects of search engine marketing, including pay per click (PPC) advertisers and search engine optimization (SEO) consultants.
This year being its 6th year, the SES Toronto conference is designed to appeal to new, intermediate and seasoned marketers looking to advance their SEM and SEO skills. From universal and blended search to the latest tactics in search friendly design, SES Toronto affords delegates a comprehensive learning and networking opportunity.
Feb/090
Pampered… in Great Company
We all work hard and often fail to find time to truly reward ourselves.
About a year ago, I met Melissa Lyons, at her beautiful location, Laser It in Lasalle, ON. We discussed how email marketing could benefit her business, and I was quickly intrigued by both the services in which they offered, as well as the comfortable and cozy atmosphere.
Shortly after meeting Melissa, she introduced me to their laser hair removal services… Although I was a little intimidated by the thought, I took the plunge. This is when Laser It truly became my favorite place to visit. By the way, I now have arguably the nicest neckline you’ll ever see. Seriously. Thank you K.D.
Growing quite fond of the results, as well as the incredibly friendly staff, I began coming to Laser It for all my hair cutting needs as well… This is when I met a true genius among hair-stylists. I now visit her religiously every two weeks for her to work her magic.
Yesterday, already holding Laser It in the highest regards, I decided to treat myself to a 60-minute massage (the life of a computer-nerd is pretty labour intensive). The massage and atmosphere were unreal to say the least. They showed me yet again that expectations are not only met, they’re exceeded with each and every visit.
I’ve realized that when you find a place like Laser It that can truly turn an otherwise stressful day, into a calm and friendly experience, they’re worth telling all your friends about.
Much thanks to Laser It for continuing to exceed my expectations… I look forward to my next visit.