Feb/090
Web Design - Building for your Visitors
Have you ever came across a website where you had absolutely no idea what to do next? Chances are, you hit your ‘back’ button, and continued on to another website.
Seems like no big deal right? However, from a business stand-point this website owner lost another potential customer… All because his website is lacking the most important thing of all… Usability.
At Primary Target, we often speak with clients who have existing websites that simply aren’t converting. Upon looking at these websites, we can quickly see why. Confusing navigation, inproper site hierarchy and cluttered content all contribute to lost visitors.
Developing your website with your visitors in mind, will help increase vistitor time spent on your website, as well as increase your website’s page views.
Clean navigation and breadcrumb trails (small sub-navigation links that show visitors the path to their current location on the website) will help your them find the information they’re looking for quickly and easily.
How does your website rank in ‘usuability’? Try this… integrate Google Analytics into your existing website, to get a true snapshot of it’s performance and usability. Google analytics provides robust, statistical data that will help immensely.
One of the best stats offered is your website’s ‘bounce rate’. This shows the percentage of people who left your website after visiting only one page. That means they exited your website on the same page they entered.
If your bounce rate is high, you have a few things to look at.
- Is my website’s design at all confusing?
- Is my navigation functional and relevant?
- Is the content on my website relevant?
- Is my website cluttered?
Decreasing your bounce rate will certainly help your website’s conversion. Whether it’s selling products online, or simply having visitors contact you for more information, relevant and structured content will help your website perform the way it should.
Feb/090
The Brutal & The Beautiful… Where Does Your Website Rate?
Today, it takes more than simply having a business website to make the Internet work for your company. Business websites are highly competitive and proper website design has become an area of concern.
As both a web developer and an entrepreneur myself, I’ve come across business websites that give me the chills to say the least. Too many companies fail to realize that often times, your website is a first impression to potential customers.
Do you want the website your 17-year old nephew built, to be the first and perhaps last impression someone gets of your company? Probably not.
I’ve been involved in web design in Windsor, ON for nearly 8 years now, and it truly is concerning that so many businesses fail to see the importance of a professionaly designed, functional company website.
Without tooting our own horn (because after all, we didn’t invent the internet), we’ve had the priviledge of “Wowing” our clients with the capabilities the internet has to offer for businesses of all types and sizes.
Whether it’s through web-based applications, search engine marketing or analytics, we’ve shown a wide-range of businesses how possible it is to streamline daily processes using your company website.
If you’re questioning your company’s website, shoot me an email and I promise I won’t pull any punches… If it’s terrible, I’ll tell you.
Try me….