Jun/100
Even More Insight on Click Activity with New Overlay Report
Taking campaign reporting one step further...
Yes, it’s true… yet another exciting feature has recently been added to the arsenal of features inside our powerful reporting functionality.
With the all new ‘overlay report’, you no longer have to guess which links are most popular inside your email campaigns and newsletters.
By simply scrolling over any given link inside your campaign, you’re able to see exactly how many times the specified link was clicked by a recipient.
The report is available now… even on campaigns you’ve sent in the past.
This new feature is is just one of dozens available inside Primary Target’s powerful, web-based email marketing app. Some of the others include:
- Google Analytics
- Forward to a Friend
- Compare Campaigns
- Link Activity
- Recipient Activity/History
- Bounced Email Addresses
- Unsubscribes
- Spam Complaints
- What are your recipients using? (Outlook, Hotmail,Gmail, etc.)
With the recent launch of the new mobile application a few months ago, we figured that’d be tough to top… but it looks as though this new ‘overlay report’ funtionality is really something big!
Also, while keeping with the good news… Primary Target Media has recently surpassed 20 million emails delivered… Yet, another milestone!!!
Jul/090
Top 10 Email Marketing Mistakes
With email marketing being so widely used these days, we start to see an increasing number of people making very common, yet critical mistakes. Have a look at our Top 10 Email Marketing Mistakes below, and ensure you’re campaigns are performing at their best!
1. Lacking a strategy - Develop a strategy detailing why your recipients will find value in your campaign. Content, key messages and metrics expectations.
2. Outdated list - Develop a permission-based list of opt-in subscribers to increase open rates and reduce undeliverable e-mails. For customer lists, try and contact your customers to ensure you have an updated email address on file. Outdated lists will offer higher bounce rates, and lowe view/click rates.
3. Non-relevant content - Keep your message relevant. Your recipients should find your campaigns interesting and engaging. E-mails with the highest opt-in and open rates are most often thought-leadership topics or personal insights into industry trends.
4. No thought to layout - Keep in mind that your message may be viewed in a preview pane with images turned off or on an e-mail system or PDA that doesn’t support HTML content. Your top-line message must include a link to a Web-based version—just in case.
5. Sloppy design - Adding graphics improves visual appeal, but you need a balance of images versus text. Too much text can be overwhelming and your readers will quickly get bored. Get to the point.
6. Hard selling - If your readers feel they’re being pitched to, your message will not only get deleted but they may even unsubscribe from your mailings. Worse yet, they could report your e-mail as spam.
7. Lack of external links - Newsletters are best developed with stories pointing to an outside Web site. Include a portion of the story with a link to “read more” and have links relevant to specific Web site pages.
8. Poor testing - All e-mail systems will not display your message the same, so be sure to test your campaign across various applications. Format consistency is critical for HTML-based e-mails.
9. Sending at the wrong time - Think about recipients’ time zones and business hours. Recent data suggest higher open rates occur on Tuesdays and Wednesdays between 10 a.m. and 2 p.m.
10. Ignoring reporting - Metrics tell you whether your message was successful, or a flop. Analyzing your campaign reports allows you to develop better content, that will engage your recipients.
Jul/090
Press Release: Primary Target Media Surpasses 15 Million Emails Delivered
Windsor, ON – Primary Target Media, a Windsor based marketing firm who works with clients to modernize their marketing efforts, has officially reached a milestone in delivering 15 million emails on behalf of their clients.
As Windsor’s premier email marketing firm, Primary Target Media has been helping businesses of all types, develop and deploy effective email marketing campaigns for nearly 5 years.
“We’ve seen our biggest growth over the past year or so” says owner Joel Paterson. “With customer retention and loyalty truly coming to the forefront of many businesses, people are starting to see the importance of effective and consistent email marketing communications” he states.
Joel adds that much of the appeal comes from the low cost that email marketing offers. At Primary Target Media, you can reach past customers for as low as $0.02/contact. “People are starting to see that sending direct mail postcards/letters isn’t always the best option. Especially when email marketing allows you to reach up to 50 of your customers for the same price you pay to mail one postcard” Paterson claims.
In addition to their managed email marketing service, in which Primary Target handles the design, set-up and delivery of its clients email campaigns, they recently launched a ‘Do-it-Yourself’ version of their powerful email marketing application back in April of this year.
“We launched the DIY application to give our clients the ability to get their feet wet with email marketing at their own pace. It’s extremely cost effective and it provides them with an easy to use, robust email application at their fingertips”. Says Joel.
Along with email marketing, Primary Target Media offers an array of interactive and modernized marketing services to its wide range of clients. From custom web design and search engine marketing, to social media marketing and campaign monitoring services, they continue to push limits of both strategy and technology to deliver desirable results.
Primary Target Media can be reached by phone at 519-253-8885, or online at www.primarytargetmedia.com
Mar/090
PTM Set to Release ‘Do-it-Yourself’ Email Marketing Application
March 24, 2009
Windsor, Ontario – Local email marketing experts Primary Target Media, a subsidiary of CDP Web Solutions, are all set to release the much anticipated ‘do-it-yourself’ version of their popular email marketing service.
Using the same technology which has helped Primary Target deliver over 10 million emails on behalf of their clients, will soon be available for businesses to create and deliver email campaigns of their own.
Primary Target is best known for their managed email marketing service, where they design, develop and deliver custom email campaigns for their clients. Using their experience in the email marketing field, they have been able to produce consistent, exceptional results for businesses of all types and sizes.
“The idea of email marketing is still in somewhat of an infancy stage in our area. A common misconception among many businesses is that all email marketing is both SPAM and ineffective”, states Joel Paterson of Primary Target Media. Paterson continues by adding that email marketing offers the highest ROI (return on investment), over any other form of advertising available today.
Primary Target’s decision to release a ‘do-it-yourself’ version of their application came about when discussing the topic with various colleagues throughout Windsor. “Some individuals are reluctant to pay a higher price for a managed service, however are certainly willing to try their hand at email marketing on their own. Our ‘do-it-yourself’ application will provide just that. Easy to use functionality at an affordable price” says Joel.
“Since the development of our first email marketing application five years ago, we’ve been working diligently on improving the system and its capabilities. Today, it offers some of the most robust reporting and analytic features available anywhere. Our clients are often extremely impressed with the comprehensive statistics and follow-up opportunities it offers”. Paterson adds.
Primary Target stresses the importance of customer loyalty and retention. Keeping in touch with current and past customers is what builds a strong foundation for any business. By developing effective email marketing communications, a business is able to keep in touch for as low as $0.02/contact… Far cheaper than the price tag of $0.60+ to deliver a letter or postcard.
Joel finishes by adding that email marketing can help most any business. With clients such as Car Dealers, Travel Agents, Garden Centres, Salons/Spa and more, the deployment of consistent, on-time communications doesn’t have to be intimidating or expensive.
For more information on email marketing, or any other of Primary Target Media’s services, contact 519-253-8885 or visit www.primarytargetmedia.com
Feb/090
Email Marketing - Keeping in Touch
The World’s best salesman (as verified by the Guinness book of records) Joe Girard was a true master of keeping in touch with his customers. As a car salesman, he mailed out a card every month to his customers, including Birthday cards, Easter cards and Christmas cards when appropriate. He was successful because he knew the value of keeping himself at the front of his customers minds when it came to buying their next car.
If you don’t keep in touch with your customers, it is very likely your competitors will be talking to them up to and during the time they are considering buying the service or product you offer.
Keeping in touch grows your business.
It is 5 times harder to find new customers than it is to retain existing customers (source: Peppers and Rogers). Chasing new customers is expensive, so concentrating on increasing the referrals and sales from your existing customers proves extremly valuable. The way to retain and profit from existing customers is to keep in touch.
There are many ways to achieve this - however the most cost effective is to use email marketing. Delivering monthly newsletters and/promotions to your past customers, has proven to be up to ten times more effective than using direct mail (IMT STrategies).
Email Marketing doesn’t have to be complicated or tedious. Using a managed email marketing service such as the one here at Primary Target, can have all of your campaign needs handled for you.
From the design of your newsletters, to the scheduling and deployment, a managed email marketing service offers poweful results with virtually no effort on your part.